Branding is the key to the growth of any business. Whatever you sell, right from coffee to high-technology software, branding is what takes you to customers across several countries, cultures and languages, irrespective of who you are.
Branding can be in the name, slogan, signature, symbol or design. It can also be a combination of these elements which represent and help in identification of the products or services of the company. Branding also differentiates your goods or services from your competitors.
The impact of a brand
Strong brands create a great impact for the organization on a variety of fronts.
- They establish trustworthiness on the minds of customers.
- They attract new customers.
- They protect a business during economic downtimes.
- They create a wider footprint to expand the business into new markets.
- Helps to increase sales.
- Develops uniqueness for your product.
Why is branding important?
Here comes 10 reasons why branding is essential for your business.
1. Branding facilitates recognition
In today’s fast paced world, it is more than important to promote the recognition of a product. Branding is a great way to achieve this because, in the fastrack scenario, everyone is busy and people tend to adhere to familiarity. If customers are able to recognize a brand which they have already used and remember being satisfied with it, they are more likely to choose the product or service again and suggest it to their friends as well.
2. Branding provides an edge over competition
You want your customers to clearly distinguish you from your competitors. Branding helps you achieve this. This is specially in cases where you competitor offers same kind of product, service or cost of product as your own. Under such situations, your brand stands as a valuable asset that cannot be shaken or duplicated.
3.Branding boosts sales
The more recognition you receive, the more would be the sales and revenue. In some situations, the market may be price-driven, which means the lowest product price provider would hold the largest share of the market. However, the power of branding is enormous. That is the reason why soft drink leaders such as Coca Cola and Pepsi generate more sales compared to their competitors who offer at low prices.
4. Branding creates customer loyalty
When customers have a good experience with your product or service, they are most likely to remember the brand name first, compared to even the service. This establishes a strong trust in them and makes them to choose your product continuously. Once customer loyalty is created, even if you introduce a new product in the future, such loyal customers will accept the product easily and guarantee its success in the market. But this can be achieved, only if your brand has marked a strong impression on the minds of folks.
5. Branding facilitates effective communication
Branding can serve as an excellent medium of communication for your intended message. By following the right strategies, your brand stands to convey your company’s principles, values, message and characteristics. This clear communication helps targeted customers to establish a better understanding about your business and will attract them easily based on their needs.
The Bottom Line
Above all, branding is a promise made by the organization to the customers. A brand’s promise tells your audience who you are, what can they expect from you and what unique value you provide. The ability to fulfill your promises at every stage of your growth to your customers is the most important factor to make you stand out of the crowd strong, amidst the winds.