We all know that the time of the Smartphone has arrived. Mobile devices are everywhere. Smartphones, iPads, tablets, all these mobile devices are connected to the Internet. We live in an online world. Some people spend more time in the online world than the physical world. Studies show that 97% of Americans now use the Internet to shop and 70% of them are using search engines to find LOCAL services and products.
So it’s time to think smart and do smart. The future is for smart business owners who understand and utilize online marketing. And it’s never too late to learn!
SEO (Search Engine Optimization) is absolutely required for any website to receive the maximum results. When you spend money to get a website, you need to see a return on your investment (ROI). A well-optimized website is the way to bring thousands and thousands of visitors. For a business website this means thousands of prospects and leads. This is not like your sales guy approaching your prospect. Here the visitor is coming to you, searching for your products or services.
If your business has no online presence or it is not being found, you are missing thousands of leads. So think smart – it’s not too late.
Don’t waste any time… Contact us today and we can talk about how we can help you with marketing your business online.
We Are Well-Informed Guides in a Swiftly Changing SEO Landscape
Search Engine Algorithms are changing day by day. It’s our business to stay aware of the latest developments in SEO and Internet marketing both for and from our valued clients. YES, from our clients! We have a network of Social Media Strategists and Internet Marketers who speak in seminars and provide marketing coaching to businesses, and we provide design services to them. They are experts in SEO and marketing strategies, always up-to-date because they are continually selling their own products and trying new things. If their strategies become outdated, they do not get hired. Because of our connection with them, we also stay up-to-date with the SEO tactics and changes in the online marketing industry.
We have memberships with many weekly and monthly webinar discussions from marketing experts around the world. This helps us stay aware of what search engines value the most today.
As an SEO Service Provider, we always follow up with the Google guidelines released each quarter, but we have many other ways of obtaining valuable information regarding the behaviors of Search Platforms.
Our SEO professionals are often able to update our clients’ SEO campaigns before Google applies updates to their algorithm, thus shielding clients from falling in the ranks.
Why You Need Search Engine Optimization [SEO]
The best and most effective way to gain more visitors to your website is to build your website’s organic ranking on search engines. SEO is one of the strongest tools for improving quality traffic flow to your website.
To obtain your business goals, we have “off page” and “on page” optimization strategies.
Visibility at the top of search results will help you to improve your company’s exposure while increasing visitor flow to your website. As you know, we are not only an internet marketing company but also a web design firm. So by combining both, we do our best to make your website a venue your visitors like to stay.
When someone is searching for something online, many results show up. People usually open each in a separate window or tab and choose the best from those opened tabs. Most people do not spend a lot of time. They take a quick look at each site and choose the one which they think is nicely arranged, looks professional and reliable, and has the info they need without scrolling down the page.
Because we understand the psychology of the searching person, we design pages where the important content is visible to a visitor without scrolling the page. (This strategy is closely related to HeatMap Strategy.) This strategic visual layout must work together with the SEO process to bring more website visits and also engage the visitors to stay and convert into customers.
Tracking and Analyzing Visitor Behavior
We use Google Analytics, the best (and free) tool from the search engine giant Google.
Google analytics tracks each day’s visitors, referral sources, top content pages, average time on the site, bounce rate and much more… We can even see real time visitor count now.
By studying the visitor behavior we can adjust your website to best fit your visitor’s needs. By tracking the behavior of every visitor, we can psychologically understand their behavior and make the adjustments on design and contents to encourage them to stay and learn more about your products or services… or to make a purchase… or to sign up for your mailing list… or to “Like” your Facebook page or follow you on Twitter. Everything you need to grow your customer base.
Every day millions of people use search engines to find products and services, Out of that, about 90% will click links on the first page of the search results. Just think about yourself as an example. You can see how important it is to be on page one of the search results.
From our experience, we have learned that organic, natural, tailor-made SEO strategies must be used to get real, positive rankings on the top search engines. It will always help you to increase your visibility and exposure, to attract more traffic and gain better reviews of your services and products.
Our SEO Basic Steps are as follows:
Keyword Analysis: Analyze your content and doing research on keywords which people use to search for your service or products.
Competitive Analysis: Analyze your competitors’ positions and study the keywords for which they rank higher.
Content Enhancement: From the competitive analysis and keyword research, develop keyword-related content writing services for you to fix your existing content and beat the competitor ranking.
Code Enhancement: Change your design and layout according to the heat map strategy.
Link Enhancement: Verify all links within your site are linking properly and add more links in between pages.
Reporting: Report the present status of your website compared to the earlier stages.
Our SEO process is not a one-time thing. It needs to be done regularly to keep your ranking in the competition. Contact us today to learn how we can help you to keep your ranking high on search engines.